American Financial Resources, Inc.

Established in 1997 and based in Parsippany, NJ, AFR has evolved adding both B2B (AFR) and B2C (eLEND) residential mortgage divisions. We serve thousands of mortgage brokers, bankers, lenders, homeowners, home buyers, realtors and contractors nationwide, with their residential financing needs. We are driven by our incredible employees and their desire to help families across the country obtain their dream of homeownership.

  • Full service mortgage lender nationwide
  • Serving Wholesale, Correspondent, and Consumer Direct Channels
  • Diverse delivery options including FHA, VA, USDA, Ginnie Mae, Fannie Mae and Freddie Mac
  • Ranked #1 in 203(k) lending for sponsored originations*
  • One of the nation’s leading renovation and manufactured home lenders
  • We offer an extensive program suite, eclectic channels of operations and cutting-edge technology

*Neighborhood Watch, US Department of Housing and Urban Development, December 31, 2019

Our Business Divisions

Consumer Direct Lending
Wholesale and Correspondent Lending

AFR Gives Back

We are dedicated to the pursuit of growth and education, while also being an active member in many of the communities which we serve. Every year we sponsor and participate in a number of charitable events and work to enhance the business and social environments throughout our footprint.

AFR is a group of trusted, innovative and responsive mortgage professionals who, through our hands-on approach, bring a dedicated focus to simplify the lending process. We provide uniquely differentiated products, services, and technologies to our customers – broadly defined as all constituents involved in the process. We are single-mindedly focused on assisting our customers to achieve their goals while we never lose sight of ours – bringing families home.

Our Executives

Chief Executive Officer
Chief Administrative Officer
President
Senior Vice President
SVP of Capital Markets
Executive Vice President & Chief Operations Officer
Chief Financial Officer
Chief Technology Officer

In the News

Layering Fintech To Improve Customer Experience – Scott Dubnoff

May 15, 2020

National Mortgage Professional

AFR’s Chief Technology Officer Scott Dubnoff explains the need for financial service providers to offer customer-centric services capable of combining speed and flexibility in order to compete in today’s market.

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Empowering a New Generation of Female Mortgage Professionals

May 12, 2020

Women With Vision Magazine

A story is told about a time, a few years back, when Laura Brandao saw the innate value of an event created by women and for women….

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Positivity And Progress In The Mortgage Industry: An Interview With Laura Brandao Of AFR

May 1, 2020

National Mortgage Professional

NMP magazine had a chance to sit down with Laura Brandao, President of AFR, as she shares her insights on how collaboration and positivity is fueling progress in the mortgage industry during trying times.

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We’re Hiring!

AFR is made up of ambitious, creative individuals striving to create an environment where people are respected, feel personally and professionally fulfilled and look forward to coming to work each day.

We are dedicated to the pursuit of growth and education and provide our employees with the tools they need to succeed. We’re looking for smart, motivated people to join our team and help us continue to simplify the mortgage process.

JOIN OUR TEAM