American Financial Resources, Inc.

Established in 1997 and based in Parsippany, NJ, AFR has evolved adding both B2B (AFR) and B2C (eLEND) residential mortgage divisions. We serve thousands of mortgage brokers, bankers, lenders, homeowners, home buyers, realtors and contractors nationwide, with their residential financing needs. We are driven by our incredible employees and their desire to help families across the country obtain their dream of homeownership.

  • Full service mortgage lender nationwide
  • Serving Wholesale, Correspondent, and Consumer Direct Channels
  • Diverse delivery options including FHA, VA, USDA, Ginnie Mae, Fannie Mae and Freddie Mac
  • Ranked #1 in 203(k) lending for sponsored originations*
  • One of the nation’s leading renovation and manufactured home lenders
  • We offer an extensive program suite, eclectic channels of operations and cutting-edge technology
*Neighborhood Watch, US Department of Housing and Urban Development, January 31, 2016

Our Business Divisions

Consumer Direct Lending
Wholesale and Correspondent Lending

AFR Gives Back

We are dedicated to the pursuit of growth and education, while also being an active member in many of the communities which we serve. Every year we sponsor and participate in a number of charitable events and work to enhance the business and social environments throughout our footprint.

Learn more about the AFR Gives Back program
At our core, we are a family company, built on strong values – dependability, trustworthiness, and respectfulness.

Our Executives

Chief Executive Officer
Chief Administrative Officer
Senior Vice President
Executive Vice President of Specialized Lending
Chief Financial Officer
SVP of Capital Markets
Executive Vice President & Chief Operations Officer

In the News

AFR Promotes Brandao to President and Packer to COO

October 9, 2018

PR Newswire

American Financial Resources, Inc. is pleased to announce two key executive promotions. Laura Brandao has been promoted to President and Bill Packer is now Chief Operating Officer of the NJ-based leading niche lender.

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AFR Offers MH Advantage Financing

July 17, 2018


Recently named a Top Mortgage Lender, American Financial Resources, Inc. (AFR) announces it is now offering conventional financing for manufactured homes via the newly introduced…

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New AIME Group Rallying Mortgage Experts with Inaugural Workshop

March 19, 2018

Association of Independent Mortgage Experts, PR Newswire

The mortgage industry's newest group, the Association of Independent Mortgage Experts (AIME), is kicking off its series of workshops on April 11, as independent mortgage professionals...

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We’re Hiring!

AFR is made up of ambitious, creative individuals striving to create an environment where people are respected, feel personally and professionally fulfilled and look forward to coming to work each day. We are dedicated to the pursuit of growth and education and provide our employees with the tools they need to succeed. We’re looking for smart, motivated people to join our team and help us continue to simplify the mortgage process.


Get In Touch