American Financial Resources, Inc.

Established in 1997 and based in Parsippany, NJ, AMERICAN FINANCIAL RESOURCES® has evolved throughout the years, adding both B2B (AFR Wholesale®) and B2C (eLEND® and ManufacturedHome.Loan) residential mortgage channels. We serve thousands of mortgage brokers, bankers, lenders, homeowners, home buyers, realtors and contractors across the country, with their residential financing needs. We are driven by our incredible employees and their desire to help families obtain their dream of homeownership.

  • Full service mortgage lender
  • Serving Wholesale, Correspondent, and Consumer Direct Channels
  • Diverse delivery options including FHA, VA, USDA, Ginnie Mae, Fannie Mae and Freddie Mac
  • A top lender in 203(k) lending for sponsored originations*
  • One of the nation’s leading renovation and manufactured home lenders
  • We offer an extensive program suite, eclectic channels of operations and cutting-edge technology

*Neighborhood Watch, US Department of Housing and Urban Development, June 22, 2021

Our Business Channels

Consumer Direct Lending
Wholesale & Correspondent Lending
Consumer Direct Lending

AFR Gives Back

We are dedicated to the pursuit of growth and education, while also being an active member in many of the communities which we serve. Every year we sponsor and participate in a number of charitable events and work to enhance the business and social environments throughout our footprint.

American Financial Resources is a group of trusted, innovative and responsive mortgage professionals who, through our hands-on approach, bring a dedicated focus to simplify the lending process. We provide uniquely differentiated products, services, and technologies to our customers – broadly defined as all constituents involved in the process. We are single-mindedly focused on assisting our customers to achieve their goals while we never lose sight of ours – bringing families home.

Our Executives

Chief Executive Officer
Chief Administrative Officer
Senior Vice President
Executive Vice President & Chief Operations Officer
Chief Financial Officer
Chief Technology Officer
Senior Vice President, Secondary Markets

In the News

Down Payment Assistance Programs Get First-Time Buyers In the Door

October 7, 2021

Mortgage Research Center

“For the first-time homebuyer, assistance programs can help buttress their existing funds so that they have the cash reserves necessary to ensure they can obtain the house they are interested in buying,” said Bill Packer, executive vice president and COO of American Financial Resources, a lender in Parsippany, New Jersey.

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Housing Industry Icons

October 7, 2021

Mortgage Professional America

Many would likely agree that mortgage is a lucrative career. But as the adage goes, “money is a good servant, but a bad master”. That’s why Laura Brandao, president and partner of American Financial Resources and one of this year’s Housing Industry Icons, remains vigilant about keeping her why in focus. Our industry is not so much about what we do, but why we do it,” says Brandao.

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Be The Boss You Always Wanted – By Laura Brandao

October 7, 2021

National Mortgage Professional

A trailblazer is a pioneer who is considered a first in their area of expertise. As leaders, they point the way, take the risks, and change the world. They have a vision for a different future, a faith that turns their dreams into reality and a determination that cuts through barriers and obstacles. I had the honor and pleasure of interviewing Chrissy Brown…

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We’re Hiring!

AFR is made up of ambitious, creative individuals striving to create an environment where people are respected, feel personally and professionally fulfilled and look forward to coming to work each day.

We are dedicated to the pursuit of growth and education and provide our employees with the tools they need to succeed. We’re looking for smart, motivated people to join our team and help us continue to simplify the mortgage process.