American Financial Resources, Inc.

Established in 1997 and based in Parsippany, NJ, AFR has evolved adding both B2B (AFR) and B2C (eLEND) residential mortgage divisions. We serve thousands of mortgage brokers, bankers, lenders, homeowners, home buyers, realtors and contractors nationwide, with their residential financing needs. We are driven by our incredible employees and their desire to help families across the country obtain their dream of homeownership.

  • Full service mortgage lender nationwide
  • Serving Wholesale, Correspondent, and Consumer Direct Channels
  • Diverse delivery options including FHA, VA, USDA, Ginnie Mae, Fannie Mae and Freddie Mac
  • Ranked #1 in 203(k) lending for sponsored originations*
  • One of the nation’s leading renovation and manufactured home lenders
  • We offer an extensive program suite, eclectic channels of operations and cutting-edge technology

*Neighborhood Watch, US Department of Housing and Urban Development, January 31, 2016

Our Business Divisions

Consumer Direct Lending

Wholesale and Correspondent Lending

AFR Gives Back

We are dedicated to the pursuit of growth and education, while also being an active member in many of the communities which we serve. Every year we sponsor and participate in a number of charitable events and work to enhance the business and social environments throughout our footprint.

Learn more about the AFR Gives Back program

At our core, we are a family company, built on strong values – dependability, trustworthiness, and respectfulness.

Our Executives

“The management team is engaged and looking to pave a road to success for our team members. We are led by a team that is on the front lines and not sitting in ivory towers. AFR promotes a family style culture that makes it an amazing place to work and grow. That is difficult to find in this industry.”

Robert Pieklo – CSO & EVP eLEND

Chief Executive Officer & President
Chief Administrative Officer
Chief Strategy Officer 
Chief Operations Officer
Senior Vice President
Executive Vice President of Specialized Lending
Kyle F. Palmer
Chief Compliance Officer
Chief Financial Officer
SVP of Capital Markets
Executive Vice President & Chief Information Officer

In the News

Change Your Attitude, Change Your Life Podcast – Terri Orbuch

February 12, 2018

Joan Herrmann, CYACYL

Laura Brandao is featured in the Terri Orbuch segment of the Change Your Attitude, Change Your Life podcast.

Read More

Change Your Attitude, Change Your Life Podcast – Gretchen Carson

January 24, 2018

Joan Herrmann, CYACYL

Laura Brandao is featured in the Gretchen Carson segment of the Change Your Attitude, Change Your Life podcast.

Read More

Renovating and the Art of Origination

December 11, 2017

Laura Brandao, Scotsman Guide

This has been an interesting year in the housing market. As of this past June, the number of U.S. Homes for sale was down nearly 45 percent from its peak in 2011, according to a...

Read More


We’re Hiring!

AFR is made up of ambitious, creative individuals striving to create an environment where people are respected, feel personally and professionally fulfilled and look forward to coming to work each day.

We are dedicated to the pursuit of growth and education and provide our employees with the tools they need to succeed. We’re looking for smart, motivated people to join our team and help us continue to simplify the mortgage process.


Get In Touch

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