American Financial Resources, Inc.

Established in 1997 and based in Parsippany, NJ, AFR has evolved adding both B2B (AFR) and B2C (eLEND) residential mortgage divisions. We serve thousands of mortgage brokers, bankers, lenders, homeowners, home buyers, realtors and contractors nationwide, with their residential financing needs. We are driven by our incredible employees and their desire to help families across the country obtain their dream of homeownership.

  • Full service mortgage lender nationwide
  • Serving Wholesale, Correspondent, and Consumer Direct Channels
  • Diverse delivery options including FHA, VA, USDA, Ginnie Mae, Fannie Mae and Freddie Mac
  • Ranked #1 in 203(k) lending for sponsored originations*
  • One of the nation’s leading renovation and manufactured home lenders
  • We offer an extensive program suite, eclectic channels of operations and cutting-edge technology
*Neighborhood Watch, US Department of Housing and Urban Development, January 31, 2016

Our Business Divisions

Consumer Direct Lending
Wholesale and Correspondent Lending

AFR Gives Back

We are dedicated to the pursuit of growth and education, while also being an active member in many of the communities which we serve. Every year we sponsor and participate in a number of charitable events and work to enhance the business and social environments throughout our footprint.

Learn more about the AFR Gives Back program
AFR is a group of trusted, innovative and responsive mortgage banking professionals who, through our hands-on approach, bring a dedicated focus to simplify the lending process. We provide uniquely differentiated products, services, and technologies to our customers – broadly defined as all constituents involved in the process. We are single-mindedly focused on assisting our customers to achieve their goals while we never lose sight of ours – bringing families home.

Our Executives

Chief Executive Officer
Chief Administrative Officer
President
Senior Vice President
SVP of Capital Markets
Executive Vice President & Chief Operations Officer

In the News

“Why your authenticity is your true superpower” With Laura Brandao

February 11, 2019

Authority Magazine

An interview with Laura Brandao, a skilled mortgage industry executive who now proudly serves as the president of AFR.

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Laura Brandao Wins 2019 Best 50 Women in Business Award

February 8, 2019

NJBIZ

NJBIZ recognizes leading woman in business who are shaping their organizations, industries and the economic landscape of the Garden State. Following an open nomination process, winners were chosen by a panel of independent judges based upon their professional success, community involvement and advocacy for women.

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Learn the Art of Specialty Lending

February 1, 2019

Scotsman Guide

Laura Brandao, President of AFR, explains that in this business climate, as a mortgage originator or lender, it pays to be a niche player. In the wholesale arena, especially, there are advantages to specializing in specialty lending.

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We’re Hiring!

AFR is made up of ambitious, creative individuals striving to create an environment where people are respected, feel personally and professionally fulfilled and look forward to coming to work each day. We are dedicated to the pursuit of growth and education and provide our employees with the tools they need to succeed. We’re looking for smart, motivated people to join our team and help us continue to simplify the mortgage process.

JOIN OUR TEAM

Get In Touch